There’s been a better time in the world to learn entrepreneurship — regardless if you plan to start your own company, entrepreneurial skills are broadly “how to make things happen from scratch.” It means being able to understand why people want and respond to, how to create and test ideas to see if they resonate with people, how to get in touch with the right people (partners, customers, influencers, and so on), how to
deliver tremendous experiences that customers and other stakeholders love, and how to ensure these all happen smoothly and consistently.
The tricky part is, entrepreneurship is hard to learn. The biggest reason is that, if your first idea doesn’t work — and most innovative ideas don’t work the first time — it can be very hard to figure out exactly what wasn’t working. Are potential customers not interested in your offering? Or was the messaging off a little bit? Or were you talking to the wrong people?
It’s very hard, maybe impossible, to learn entrepreneurship without doing it — the experience, mental models, and skills are built most rapidly and deeply through a mix of learning best practices, but then promptly applying them and tweaking them until people respond.
That’s where we come in.
Over the last half-decade, we’ve been able to put together a curriculum to reliably teach entrepreneurship. It’s why top universities and startup accelerators have partnered with us and had good collaborations, and why some of the brightest and most driven young people apply to come to our very intensive training sessions and programs.
Our curriculum includes the core parts of entrepreneurship — how to figure out what people want and need, how to find and get in touch with the right people, how to create valuable offerings that people respond to, and how to ensure great experiences, service, and delivery.
Self-management and being able to understand what’s working and what isn’t is also important, and we’ve developed and been able to teach some very effective methods for productivity around a number of the most important things for entrepreneurship: how to ensure you’re reaching out to and connecting with a large enough number of people and evaluating the results (with some very simple light math and spreadsheets), how to ensure you’re productive and can focus in on hard and ambiguous work to complete it quickly and effectively, and some basic trainings of the current state-of-the-art of technology and apps that make it much easier to do research, outreach, customer service, and deliver great experiences.
The skills we train thoroughly include:
- How to research what areas people have unmet needs in to find good markets and verticals
- How to research initial lists of prospective partners and customers in a space
- The verbal skills needed to do outreach and sales
- How to develop and run a sales process
- What’s persuasive and isn’t persuasive, how to understand who you’re speaking with and their needs, and how to move business deals along to closing
- How to follow up effectively and efficiently
- How to write emails that get answered and get replies from strangers
- How to create basic marketing materials and collateral
- How to write persuasive and elegant sales copy
- How to do marketing and to sell products
- How to deliver effectively with great customers
- How to capture and harvest the gains for future credibility, repeat purchases, and to build a reputation for effectiveness in a space
- How to stay on track with a mix of simple numbers, project plans, and ongoing productivity
In short, GGWC participants learn:
- How to think strategically, do quick R&D, test those assumptions, and discover which markets have unmet needs to create products and services in.
- How to communicate effectively and persuasively in writing and speaking in a variety of mediums.
- How to do distribution, market, and sell effectively.
- How to deliver value, create great experiences, and create customers and partners for life.
These skills form the core backbone of commercial entrepreneurship and building a small business or startup, but increasingly, they’re also the skills needed to succeed in the modern world. In addition to having mentors who are veteran entrepreneurs with tremendous success under their belt, you’ll also learn from people innovating in government, nonprofits, and creative work.
In all of these areas, we go relatively light on theory and instead get into teaching best practices, followed by practice and deep skills entrainment through actually doing. You can read more about the successes of our alumni and out in the world on the Impact page, or you can Apply here to join GGWC.